BRAND
INTRODUCTION
la taste Histoire de la marque
A fashion cosmetics brand born on the left bank of France
In the natural beauty of the left bank and the beauty of art, it integrates the romantic artistic mood of the left bank with the fragrant and beautiful flowers and fruits of nature, so that nature, art and technology can be reborn. From the moment of its birth, the Ritaste brand is full of the elegant and fashionable feelings of the left bank, and it is also destined for her extraordinary fashion brand road.
Brand Story
Let the beauty and elegance emanate naturally
Both young perfumers and the veteran perfumer team at the Marie Pratt Institute have adhered to the manual blending skills of La Taste, which have been passed down over half a century. Under the guidance of Mr. Anatole, the head of the brand, the R&D team deeply studied the physical characteristics of oriental people and concocted elegant notes that reflect the unique charm of orientals for La Taste.The raw plant extracts used are screened multiple times, combining with multi-extraction process, to add into the daily-use products for refreshing and elegant.
Brand Concept
Embrace romance
When beauty is old
When romance is gone
Only the fragrance retains the beauty
Only breathing is always with you
La Taste floral perfume shampoo and bathing series
Romantic moments
1964
In 1964 Lataste Green, a young girl full of hope for a better future, opened her first spice shop on the left bank of the Seine in Paris. Lataste provided customized perfumes for the Paris fashion industry. With the hand-crafted ingenuity, the store became a popular choice for local high-end fashionistas.
1970
In 1970 Lataste's counterpart, François David, fell in love with her. The couple walked into the marriage hall in the sound of blessings. After marriage, François David repositioned his store as an agent to distribute cosmetics, skin care and cleansing brands, and was fully responsible for the research and development of his own new products.
1975
In 1975 as a present for Lataste's 35th birthday, François presented a new perfume that he devoted himself to developing over the years and named his beloved wife. " La taste Brand Perfume" was born since then.
1976
In 1976 "La taste Skin Care Series" was launched.
1977
In 1977 the first generation of " La taste Shampoo and Bath Series" was officially launched. The couple focused on development and sold their own brand ""La taste ".
1979
In 1979 the newly designed "La taste" registered trademark was officially launched.
2008
In 2008 After Mr. Anatole, his eldest son, took over the family business, he came to China for sightseeing with his parents. During this period, he deeply felt the huge development potential of China, and fell in love with the long-standing culture of this ancient eastern country.
2013
In 2003 Mr. Anatole communicated with Mr. Dominique Moncluse, a senior cosmetics expert of the French SME Association, which led to the cooperation between La taste and the internationally renowned research institute, Marie Pratt, and began to promote The La taste brand entered the Chinese market.
2016
In 2016 with technical support from the Marie Pratt Institute, the latest generation of "La taste" Perfume Shampoo and Bath Series" were developed and launched.
2018
In January 2018, the France La taste Cosmetics Co., Ltd. offically signed a strategic cooperation protocol with Guangdong An'an Jinchun Commercial Co., Ltd. Guangdong An'an Jinchun Commercial Co., Ltd. is a sole agent for the marketing matters related to the " La taste Shampoo and Bath Series" in China. In June of the same year, " La taste Shampoo and Bath Series" officially met with the majority of Chinese consumers. "Leave a fragrance like perfume" became household name overnight and has become the symbol of La taste's shampoo and bath line.